Privacy Policy

MustChat – WhatsApp CRM, automation, broadcast, chatbot and SaaS platform usage (Powered by Aasman Digitals)

Effective Date: 02 June 2026
Last Updated: 02 June 2026
Legal Company Name: Aasman Digitals
Website URL: https://mustchat.in/
Application URL: https://app.mustchat.in/


1. Introduction

This Privacy Policy explains how MustChat collects, uses, stores, shares, and protects personal information when you use our website https://mustchat.in/, application https://app.mustchat.in/, dashboard, APIs, WhatsApp CRM tools, automation features, integrations, and related services.

For this Privacy Policy, “MustChat,” “we,” “us,” or “our” means Aasman Digitals, operating the MustChat platform. “Customer,” “Business,” or “you” means a business or individual using MustChat. “End User” means a person who communicates with a business through WhatsApp, forms, chat, campaigns, or other connected channels. “Services” means all features provided through the MustChat platform, including CRM, shared inbox, chatbot builder, automation workflows, broadcasts, templates, webhooks, analytics, integrations, and related tools across both mustchat.in and app.mustchat.in.

MustChat is not WhatsApp, Meta, Facebook, or Instagram. We provide software tools that help businesses manage customer communication through official and approved platforms, including the WhatsApp Business Platform.


2. Information We Collect

2.1 Account and Business Information

We may collect:

  • Name
  • Business name
  • Email address
  • Phone number
  • Billing details
  • GST/tax details (if applicable)
  • Business address
  • Team member details
  • Login credentials
  • Role and permission settings
  • Support requests and communication history

2.2 WhatsApp Business and Messaging Information

When you connect WhatsApp Business with MustChat, we may process:

  • WhatsApp Business Account details
  • WhatsApp phone number
  • Display name
  • Business profile information
  • Message templates and approval status
  • Message delivery and read status
  • Incoming and outgoing messages
  • Media files shared in chats
  • Customer names and phone numbers
  • WhatsApp IDs
  • Chat tags and lead status
  • Agent assignments
  • Broadcast and campaign history
  • Opt-in and opt-out status (where available)

2.3 Customer Contact and CRM Data

Businesses may upload or sync customer data such as:

  • Customer name, phone number, email
  • Location and lead source
  • Campaign and ad information
  • CRM custom fields
  • Order and payment details
  • Notes and communication history
  • Custom fields created by the business

The business is responsible for ensuring that all uploaded data is collected and used lawfully, including obtaining necessary consent.


2.4 Automation, Webhook, and Integration Data

We may process:

  • Webhook payloads
  • Workflow triggers
  • Chatbot responses
  • CRM synchronization data
  • Ecommerce and payment data
  • API requests and logs
  • Error and debugging logs
  • Integration tokens (when required)

2.5 Usage and Technical Information

We automatically collect:

  • IP address
  • Device type and browser information
  • Operating system
  • Login activity
  • Feature usage and interaction data
  • Session logs
  • Cookies and similar tracking technologies
  • Security and system logs

2.6 Payment Information

Payment-related information may be processed through third-party payment providers. We do not intentionally store full card or UPI details unless handled securely by certified payment gateways.


3. How We Use Information

We use collected information to:

  • Create and manage user accounts
  • Provide WhatsApp CRM and messaging tools
  • Operate chatbot, automation, and broadcast features
  • Process workflows and integrations
  • Assign and manage conversations
  • Track delivery, engagement, and performance
  • Provide customer support
  • Manage billing and subscriptions
  • Improve platform reliability and performance
  • Prevent fraud, spam, and misuse
  • Ensure security and compliance
  • Comply with legal obligations

We do not sell customer data or WhatsApp conversations.


4. Data Controller and Processor Roles

4.1 Business Account Data

For account registration, billing, support, and website usage data, Aasman Digitals acts as a data controller.

4.2 Customer Messaging Data

For WhatsApp chats, CRM contacts, broadcasts, and customer communication data, MustChat acts as a data processor on behalf of the business.

The business determines:

  • What data is collected
  • Purpose of messaging
  • Consent and opt-ins
  • Retention rules
  • Deletion requests

5. WhatsApp Messaging and Consent

Businesses using MustChat must ensure:

  • Proper consent is obtained before messaging users
  • Compliance with WhatsApp and Meta policies
  • No spam or misleading messages
  • Opt-out requests are respected immediately
  • Uploaded contacts are legally collected
  • Message templates are approved and policy-compliant

End users can block or report businesses directly on WhatsApp.


6. Data Sharing

6.1 Meta and WhatsApp

Data may be processed through Meta/WhatsApp infrastructure for messaging, verification, and analytics.


6.2 Service Providers

We use third-party providers for:

  • Cloud hosting
  • Analytics
  • Payment processing
  • Email delivery
  • Error monitoring
  • CRM and automation tools

6.3 Third-Party Integrations

If you connect external tools (CRM, Google Sheets, Zapier, ecommerce platforms, etc.), data is shared as configured by the business.


6.4 Legal Requirements

We may disclose information to:

  • Comply with legal obligations
  • Prevent fraud or abuse
  • Protect users and systems
  • Enforce our policies
  • Respond to lawful requests

6.5 Business Transfers

In case of merger, acquisition, or restructuring, data may be transferred with appropriate safeguards.


7. Data Retention

We retain data only as long as necessary:

  • Account data: active + reasonable post-closure period
  • Billing data: as required by law
  • Messaging and CRM data: based on business configuration
  • Logs: for security and monitoring
  • Backups: retained temporarily

8. Data Security

We implement:

  • Secure authentication systems
  • Role-based access controls
  • Encryption where applicable
  • Monitoring and audit logs
  • Secure cloud infrastructure
  • Backup and recovery systems

However, no system is completely secure. Users are responsible for protecting their account credentials.


9. Customer Responsibilities

Businesses using MustChat must:

  • Use the platform legally
  • Obtain valid consent for messaging
  • Respect opt-outs
  • Avoid spam or illegal activity
  • Maintain compliance with WhatsApp policies
  • Secure their accounts and integrations
  • Ensure lawful use of customer data

Violation may result in suspension or termination.


10. Cookies and Tracking

We use cookies and similar technologies for:

  • Authentication and sessions
  • Platform performance
  • Analytics
  • Security monitoring
  • User experience improvements

Users can disable cookies through browser settings, though some features may not work properly.


11. International Data Transfers

Data may be processed in India or other countries where our service providers operate. By using MustChat, you consent to such transfers.


12. Your Rights

Depending on applicable laws, you may have rights to:

  • Access your data
  • Request correction
  • Request deletion
  • Withdraw consent
  • Object to processing
  • Request data portability

End users should primarily contact the business that messaged them for faster resolution.


13. Children’s Privacy

MustChat is intended for business use only and is not directed at children. Businesses must not knowingly collect or process children’s data without proper legal consent.


14. Marketing Communications

We may send service or marketing communications. You can opt out of marketing messages, but essential service notifications may still be sent.


15. Third-Party Services

MustChat may integrate with third-party services. We are not responsible for their privacy practices. Users should review their policies separately.


16. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of MustChat means acceptance of updates.


17. Contact Information

Company: Aasman Digitals
Platform: MustChat
Website: https://mustchat.in/
Application: https://app.mustchat.in/
Email: ads@aasmandigitals.com
Support: ads@aasmandigitals.com
Address: Aasman Digitals, Premises 7, Karan Vihar, Near Madan Dairy, Karnal, Haryana, 132001
Registration Number: 06EIGPR3148E1Z8